Video Project Quote: What We Need to Know

In order for us to put together an accurate estimate for a potential video project, there are a number of key details needed. These are some of the items we typically request and discuss during an initial meeting or phone call.

•  Overall purpose– What are we trying to achieve? Whether you need “about us” video, project highlight, introduction/ launch, sales piece, product explainer, announcement, brand storytelling, testimonial, educational, internal, campaign advertising, or general awareness content, it’s important to start with the why.

• Filmed or animated? It could definitely be both.

• Is there a hard deadline for an event or campaign launch we should know about?

• Do you have a specific vision or will we work together on the creative?

• Who are the subjects? Could this video feature employees, customers, actors, and/ or models?

• What might the location look like? If we need to include studio time or a location fee, this is something to consider.

• Is there a script? Will this be written by you, us or a collaboration?

• Budget –we know no one wants to talk about this, but an open discussion about this is beneficial to manage and meet expectations for both parties.