Remember the viral WestJet holiday video?
Can we please do something like this? Maybe you surprise your employees with puppies in the office on a Monday morning. Or you randomly give a scooter to a customer that doesn’t own a vehicle? Maybe you are a coffee shop who decides to bring in pumpkin spiced caffeine to all of the teachers at an inner city middle school? No wait, I’ve got it – you own a brewery and you drop off a keg of delicious beer at an unsuspecting video production company. Any of these concepts will work, so let’s film something fun and heartwarming. People need to see some kindness right now, and if you are a brand or a marketer, you need people to care about your story right now.